Relationship between verbal and visual in the construction of discourse Prescription in Capricho magazine

Abstract

An effusion of colors, shapes, images and words, carefully spread in a fair and light surface, calls the attention of an audience avid to know more about dating, bullying, makeup, fashion and fun. This is the bestselling magazine for young people in Brazil: Capricho. The objective of this article is to analyze how this magazine, based on the relation between the written text and the visual aspects, builds a prescriptive and visually attractive speech to present teenagers the ways to be and to look, that should be followed to be part of certain groups. The issues studied are from January/2010 to December/2011, focusing on the front cover. Studies about the figurative and plastic dimensions in syncretic texts, according to the methodology of French semiotic, are the basis of our analyses.

Keywords

• revista feminina. linguagens visual e verbal. semiótica francesa./ female magazine. visual and verbal languages. french semiotic.