Acta Universitatis Sapientiae: Philologica (Dec 2018)
The Image of Women in Romanian Advertisements: The 1930s. A Discourse Analysis Approach
Abstract
This article aims at picturing the image of women as portrayed in Romanian advertising during the 1930s. Torn between forward-looking associations fighting for equal rights and traditionalist tendencies confining the woman to the household, the female image, as captured by adverts, underwent spectacular changes, as a reflection of the mentalities and implications generated by the historical and social background.
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