THE ROLE OF CORPORATE VALUES TO CORPORATE SOCIAL RESPONSIBILITY AND DIVIDEND POLICIES THAT AFFECT STOCK RETURNS

Abstract

The purpose of this study is to analyze whether firm value mediates the effect of Corporate Social Responsibility (CSR) and dividend yield on stock returns. The samples are 12 companies; they chosen by purposive sampling method. The data is processed by panel regression and Sobel Test using eViews 9.0. The results showed that firm value is mediating the effect of Corporate Social Responsibility (CSR) to stock return. The second result is firm value isn’t mediating the effect of Dividend Yield to stock return.

Keywords

• Corporate social responsibility
• dividend yield
• firm value
• stock return