FORMATION OF THE COMPETITIVE STRATEGIES OF INDUSTRIAL ENTERPRISE ON THE BASIS OF THE RESULTS OF THE SWOT-ANALYSIS

Abstract

The article discusses the methodology and content of the SWOT-analysis operation of the business environment, the background and the steps of forming competitive strategy based on the analysis results.

Keywords

• конкурентные преимущества
• swot-анализ
• конкурентная стратегия
• competitive advantage
• swot-analysis
• competitive strategy