Challenges in Cattle-Beef Product Supply: KLPK’s Value Creation Strategic Plan

Abstract

The demand for cattle-beef products and livestock has kept increasing in recent years. Therefore, various national agendas have been organized to ensure that the country’s food security continues to be able to face all challenges, especially the needs of the country. Kedah Corporation Plantation Group (KLPK), a key player in the cattle-beef industry in Kedah expected to play a vital role in developing a feedlot industry in Peninsular Malaysia. Thus, this conceptual paper uses document analysis from various sources to gather data information and interview approaches in discussing on company’s supply chain strength and strategic plan for future direction. Based on the findings, the study proposed the KLPK’s blockchain approach for the company’s future digitalization way forward. This study is expected to give a comprehensive overview of the company’s constraints and strategy to succeed in the national and company agenda for the long term.