EFFECTIVE MANAGEMENT OF BUSINESS REPUTATION AS A RELEVANT WAY TO NAVIGATE RUSSIAN COMPANIES FROM THE STANDARDS OF CORPORATE GOVERNANCE TO THE PRINCIPLES OF CORPORATE GOVERNANCE

Abstract

The process of transition from corporate governance to corporate behavior in Russia via the effective management of the enterprise reputation is analyzed. Main methods for evaluating enterprise’s corporate reputation are analyzed and aggregated.

Keywords

• корпоративное поведение
• корпоративное управление
• деловая репутация
• гудвилл
• методы оценки деловой репутации
• corporate behavior
• corporate governance
• enterprise reputation
• goodwill
• methods of evaluation of enterprise reputation