Strategic Opportunities for Russian-Chinese Cooperation in Tourism in the Context of the Implementation of Large Cross-Border Projects

Abstract

The purpose of the study is to identify the strategic opportunities for Russian-Chinese cooperation in the field of tourism in modern geopolitical situation, which have initiated a number of large foreign investors leaving the domestic tourism market and at the same time the formation of strategic niches for Chinese foreign direct investment in the economy, in particular, in the Russian tourism industry. Forming a favorable investment environment is an essential condition for stimulating business activity in the eastern regions of the Russian Federation for the government to undertake. On the other hand, the strategies and programs of the border regions of the Russian Far East development define the task of finding the optimal economic presence of China in key sectors of the country’s economy. The theory of strategy and methodology of strategizing by academician V. L. Kvint is defined as the theoretical and methodological basis of the study. According to the theory of strategy the primary thing when developing a new or adjusting an existing strategy of the object is to analyze trends, after that the external and internal environment, identify opportunities and determine strategic priority directions for the development of the strategized object.As a result of the research, the features of the development of Russian-Chinese cooperation in the field of tourism were determined, the portrait of the target Chinese tourist was formed, the strategic assessment of the level of infrastructure support for tourism development in the border regions of Russia and China and the strategic analysis of the regulatory and legal support for the development of Russian-Chinese tourism were carried out, the strategic priorities for infrastructural support of cross-border tourism were identified and proposals for the strategic development of cross-border Russian-Chinese tourism were formulated in general terms. The presented strategic directions and proposals for the cross-border tourism development will make it possible to realize the tourism potential of two states.

Keywords

• cross-border tourism
• russia
• china
• cross border routes
• russia-chinese infrastructure projects
• tourism strategy
• opportunities
• priorities