The Recognition of Tourism Destination Management System and It's Developing Challenges in Iran

Abstract

DMS is the collection of computerized information about a specific destination. DMSs mostly include information about the attractions and facilities; also they have some applications that cause ease reservation. DMOs manage these systems. This management does by governmental units, non-governmental ones or combination of them. In this paper, authors did a comprehensive research on the DMS's applications, performances and stake holders. After that, they studies E-Commerce's platforms, status of Iran's pioneer organizations in this field and their required information. At the end, they did some domination researches for examination of their hypothesis in implementation evaluation of Iran's DMS. This study shows that Iran's tourist trustee organizations (ancient cultural bureau, handcraft bureau and tourism bureau) don't have specific structure for managing and marketing destination. The process of abroad destination marketing and domestic developing purposes activities are the core activities in DMOs. In Iran's tourist trustee organizations we have them in lower efficiency. However, there is no chance to implement DMS in Iran, because of non existing E-Commerce platforms

Keywords

• destination management system (dms)
• destination management organization (dmo)
• e- tourism