METAPHORICAL EVALUATION IN SPONTANEOUS DIALOGUE (СOGNITIVE ASPECTS)

Abstract

The aim of this publication is to explore the relationship between metaphor and comic effect in order to achieve the understanding of those cognitive processes that are updated during the implementation of evaluative meanings in dialogical discourse. Analysis of dialogical speech produced in the framework of this publication, indicated that the estimated metaphor acquires comic effect, causes laughter of the participants of communication, when their attention is focused on two concepts directly involved in the modeling metaphor. Speaking subject - intentionally or unintentionally - separates the domains that are relevant for the initiation of this metaphor, specially emphasizing the differences of these domains. This creates a voltage between the two input spaces are denoted by their borders, which, in turn, leads to comic effect.

Keywords

• SPONTANEOUS DIALOGICAL COMMUNICATION
• METAPHORICAL NAME
• CONCEPTUAL INTEGRATION
• COMIC EFFECT
• СПОНТАННАЯ ДИАЛОГИЧЕСКАЯ КОММУНИКАЦИЯ
• КОНЦЕПТУАЛЬНАЯ ИНТЕГРАЦИЯ
• КОМИЧЕСКИЙ ЭФФЕКТ