Production strategy of companies located in a local productive arrangement: the application of a decision areas model

Abstract

Many elements permeate a company strategic configuration. These range from the industrial competition dynamics to the simple resolution of common problems. Accordingly, it was conducted an empirical research on 26 producing companies of a ceramic pole, registered in the Brazilian Service of Support for Micro and Small Enterprises (SEBRAE) of São Paulo, through the application of a decision area model, in order to check if the main production strategy, focusing on costs, established by the companies participating in the Local Productive Arrangement (LPA) is aligned with their actions. The research presented a quantitative-qualitative type and descriptive purpose. Using a mixed questionnaire, it was identified problems that directly and indirectly impact in the achieving of the main production strategy of the LPA companies. Thus, it is up to them reviewing the actions being taken in order to enable an alignment of these actions to the production strategy established by the companies, whose essence refers to the pursuit of lower costs, contributing to the effective achievement of the objectives plotted by the companies, i.e., by the arrangement as a whole.

Keywords

• Estratégia de Produção. Prioridades Competitivas. Áreas de decisão. Arranjo Produtivo Local. Cerâmica.