Factors affecting organic food preference and determination of consumer tendencies in Konya Province

Abstract

This study aims to determine the purchasing behavior, consumption tendencies and factors affecting the consumption of potential and existing organic food consumers in Konya province center. In order to see the general perception on organic food consumption, a questionnaire consisting of 21 questions in total was prepared. The sample size of the study was calculated as 384 according to the Simple Random Probability Sampling method, and data was collected from 553 people in total. As a result of the analysis, it was determined that 8.5% of the participants did not know the term organic food, 17.4% knew it but never consumed organic food, and 74.1% knew the term and consumed organic food. A total of 31.8% of the consumers purchased organic products once a week and the most frequently purchased product/product group was vegetables and fruits with 27.6%. The most important reason for consumers to buy an organic food is that it is beneficial for health, and the reason for not buying it is the high prices.

Keywords

• consumer trends
• konya
• organic food
• purchasing behavior