Studying marketing factors affecting the competitiveness of tourism competition in Bac Lieu

Abstract

Today, destination marketing is considered as a decisive factor in the sustainable development of tourist destinations during the competition and globalization of tourism (UNWTO, 2011). The United Nations World Tourism Organization (UNWTO) said that destination is "a fundamental element of tourism analysis" (WTO, 2002). Currently many countries, states and cities focus on development in destination marketing as a way to attract tourists. Therefore, destination marketing is considered as a prerequisite for tourism research. This study tested a theoretical model of destination marketing factors affecting the competitiveness between Bac Lieu tourism destinations. The research has shown that three factors that create Bac Lieu tourism destination marketing include tourist demand, product development and branding.

Keywords

• các yếu tố marketing điểm đến
• cạnh tranh điểm đến du lịch
• du lịch bạc liêu