GMS Medizin – Bibliothek – Information (Dec 2015)

Produkt- und Innovationsmanagement (PIM) ZB MED. Prozess zur laufenden Überprüfung des Angebots

  • Gail, Fabian

DOI
https://doi.org/10.3205/mbi000354
Journal volume & issue
Vol. 15, no. 3
p. Doc27

Abstract

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With the integrated process of “product and innovation management” ZB MED has created the basis for the continuous updating of the product portfolio. The existing products are maintained by those in charge with the help of product sheets, tested ideas for changes to existing or new products are checked transparently.

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