Produkt- und Innovationsmanagement (PIM) ZB MED. Prozess zur laufenden Überprüfung des Angebots

Abstract

With the integrated process of “product and innovation management” ZB MED has created the basis for the continuous updating of the product portfolio. The existing products are maintained by those in charge with the help of product sheets, tested ideas for changes to existing or new products are checked transparently.

Keywords

• innovation
• innovation management
• culture of innovation
• product
• product management
• product sheet
• reference
• product portfolio
• controlling
• quality management