Cultural aspect of toast as a small speech genre in the paradigm of modern linguistic science

Abstract

Toasts logically fit into the modern cultural space, which includes a certain layer of it – folklore. Folklore studies as a field of artistic creativity actively exists in a variety of forms and forms in modern reality. This phenomenon is dynamic, actively developing, rapidly transforming; it interacts in the humanities with such capacious concepts as post-folklore, subculture; it reflects the qualitative changes in social and everyday life that are characteristic of our era. Conceptually, the subject field of urban folklore is relatively clear and to some extent, we can say, mastered, despite its specificity and versatility.