Journalism and Media (Feb 2022)

The Nature of Work in the Media Industries: A Literature Review and Future Directions

  • Afshin Omidi,
  • Cinzia Dal Zotto,
  • Robert G. Picard

DOI
https://doi.org/10.3390/journalmedia3010013
Journal volume & issue
Vol. 3, no. 1
pp. 157 – 181

Abstract

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Media work is a culture-making activity affecting the ways people understand the world and, therefore, workers in the media industries have a critical role in shaping collective memories, traditions, and belief systems. While studies regarding the characteristics impacting the nature of work in the media industries have significantly been increasing over the last years, the literature in this area remains highly fragmented. This paper begins to address that shortcoming by conducting an in-depth review of 36 scholarly papers in influential journals published from 2006 to 2020 to provide a comprehensive view of the literature and its approaches. This study elaborates on the concept of media work by organizing previous efforts into five subthemes, including commonalities, contested terrain, gendered profession, emerging practices, and influencing factors. Previous research has emphasized that media workers’ subjective experiences need to be explored further and more in-depth; however, if we wish to depict a more holistic but realistic picture, those experiences should be contextualized and thus linked with the specific organizational configurations and macro structures in which media work is embedded. The present review depicts how work in the media may take different meanings when addressing it through various theoretical frameworks. Our study can enrich future studies regarding the nature of media work by providing a fine-grained foundation in which researchers could understand how their given research problem(s) would be connected with the other issues that potentially impact their studies.

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