Ankara Araştırmaları Dergisi (Jul 2023)
The Relationships between Online Market Shopping Preferences and the Accessibility of Retail Markets during the COVID-19 Pandemic: A Case Study of the District of Çankaya
Abstract
With recent developments in information and communication technologies (ICT), it has become possible to shop for products that require 'same day delivery'. Individuals can access food products suitable for instant consumption at any time of the day with online supermarket applications, without changing their physical environment. It has been seen that the sociodemographic characteristics of individuals, their tendency to use the internet, and the urban factors in the environment they live in, are the main reasons for choosing online shopping. In the study, the relationship between the online supermarket shopping preferences of individuals in the district of Çankaya, and the location and accessibility of retail markets, was investigated. Findings were obtained by analyzing online survey data and spatial data. The chi-square test, a descriptive statistics test, was applied to the data obtained by the questionnaire. As a result of the analysis, it was determined which variables were statistically significantly when correlated to online grocery shopping. Service areas were created for pedestrians and vehicles by using the market locations in the district. Accessibility to markets was analyzed with the help of slope and transportation networks in the district. At the end of the study, it was concluded from the survey data that there is a statistically significant relationship between online grocery shopping preferences, the gender of the participants, their years of residence in their neighborhoods, their difficulties in accessing markets and carrying packages, and curfews. As a result of the spatial analyzes within the scope of market service areas and accessibility, it has been determined that there are no markets that individuals can reach by walking in Ahlatlıbel, Alacaatlı, Beytepe, Konutkent and Koru neighborhoods, where residential areas are located in the southwest direction of the district of Çankaya. It has been determined that some of the locations of the markets located in Çayyolu, Dodurga, Hilal, Keklikpınarı, Kırkkonaklar and Yaşamkent neighborhoods in the district have a slope of 20 to 35 percent.
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