Communications (Jul 2014)

Logo Creation Algorithm

  • Radovan Madlenak,
  • Lucia Madlenakova,
  • Jana Strbova,
  • Jozef Stefunko

DOI
https://doi.org/10.26552/com.C.2014.3.120-124
Journal volume & issue
Vol. 16, no. 3
pp. 120 – 124

Abstract

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This article is dedicated to corporate design and its impact on online users. It contains definitions of basic concepts and terms of corporate identity. Particular attention is then paid to corporate design and its features - name of the company, slogan, logo, corporate colors, typography, mascot and signature tune. In the main part of article we present the algorithm which should help small and starting online companies to create their own logo without help of professional designers.

Keywords