LINGUOPERSONOLOGICAL STRATEGIES OF TEXT PERCEPTION (CASE STUDY OF INTERNET COMMENTS TO POLITICAL DISCOURSE)

Abstract

The paper presents a description of perceptive strategies employed by the authors of Internet comments to political discourse. The correlation of the news story and the comments is seen in the linguopersonological perspective. The online comments are generically secondary texts if referred to the political news story considered to be a primary text and hence, they reflect certain features of the primary text. The paper deals with the analysis of text perception, and the authors give a classification of the strategies according to perception mode (holist vs serialist strategies), perception level (rational vs irrational strategies) and perception type (impulse vs reflection strategies). The implementation of the strategies revealed is shown through the analysis of online comments on Russian news website “Ria” and English websites “The Guardian” and “The Independent”. The strategically constructed analysis of Internet comments to political discourse enables the authors to assume that within a single microtext the simultaneous implementation of two opposed strategies may sometimes occur due to the complex structure of a language person in general and a language person of internet commentator in particular.

Keywords

• linguistic personology
• language person
• personotext
• perception strategies
• perception mode
• perception level
• perception type
• internet comment
• political news story