Changes in the use of mobile devices during the crisis: Immediate response to the COVID-19 pandemic

Abstract

We analyze the smartphone usage behavior of individuals against the background of the spread of the coronavirus disease (COVID-19) to classify usage behaviors and examine the factors that lead to change. Specifically, we examine the differences in smartphone usage between the first wave and the second wave of the epidemic in Japan. On average, the frequency of use increased, especially during the first wave of the epidemic. Next, we classify the changes in usage behavior and examine the differences between individuals whose smartphone usage time increased and those whose usage time decreased. Our analysis using personal characteristics as explanatory variables suggests that demographic variables may explain behavioral changes. We were able to classify the factors into three categories: positive factors that promote an increase in usage time, negative factors that promote a decrease, and variation factors that promote fluctuations.

Keywords

• COVID-19
• Consumer behavior
• Mobile apps
• Disasters