Innovative Marketing (Nov 2009)

Experiential positioning: strategic differentiation of customer-brand relationships

Dan Padgett,
Michael S. Mulvey

Affiliations

Dan Padgett
Michael S. Mulvey

Journal volume & issue: Vol. 5, no. 3

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal