An empirical investigation of acceptance, adoption and the use of E-agriculture in Nigeria

Abstract

Agriculture is one of the major forces to reckon with in the employment rate and overall economy of any nation. E-agriculture is not yet fully known to all farmers in Nigeria, hence affecting adversely production and the overall business chain. The acceptance and adoption of e-agriculture can make life better and advance the economy faster. This work investigated the acceptance of e-agriculture together with its adoption in Nigeria using questionnaires for data collection. This study seeks to discover to which extent e-agriculture is adopted by diverse categories of people with basic interest on the direct determinants of usage intention and behavior; direct determinant of user behavior, and impact moderators. The Unified Theory of Acceptance and Use of Technology model was adopted and SmartPLS 3.0 was used for the analysis of the collected data. The study establishes that performance expectancy, effort expectancy, social influence and habit were discovered as variables that have significant effect on behavioral intention for the acceptance and adoption of e-agriculture while performance expectancy was discovered to be the most significant factor that influences the usage of e-agriculture in Nigeria. It is recommended that new factors like, quality of service, privacy concerns, and enhanced farmer support can be added as new factors in future works.

Keywords

• E-agriculture
• Factor analysis
• Path Co-efficient
• Structural Equation Modeling