Journal of Technology Management & Innovation (Dec 2023)

Eco-Innovation as a Factor in Enhancing Firm Performance: Empirical Evidence from Tunisia

  • Faten Aouay,
  • Jean Boncoeur ,
  • Younes Boujelbene

DOI
https://doi.org/10.4067/S0718-27242023000400031
Journal volume & issue
Vol. 18, no. 4

Abstract

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This study aims to investigate the impact of eco-innovation on environmental performance, economic performance, as well as the reputation of firms. Based on the theoretical and empirical literature on eco-innovation, we develop our research hypotheses and our conceptual model and then we test them in the Tunisian context. To do this, we conducted a survey of 159 industrial firms in Tunisia, divided into three groups as follows: a first group formed by 25 non-innovative firms, the second group includes 73 technologically innovative firms and a third group with 61 eco-innovative firms. We applied a principal component analysis and a multiple regression to the 61 companies having already achieved eco-innovations. The results show that eco-innovation has a significant impact on the environmental performance and reputation of companies. However, it does not directly improve economic performance.