Functional Potential of Irony in Modern Media Discourse

Abstract

The article draws attention to the need for research of ironic discursive strategies in the modern media discourse: manipulative and effective, expressive and appellative, evaluative and axiological, etc. Our observations show that the irony has become one of the means of influencing the addressee's mind.

Keywords

• media discourse
• irony
• intention
• communicative speech strategies and tactics.