The Collective Subject that speaks

Abstract

This paper discusses the Discourse of the Collective Subject as a qualitative-quantitative proposal for opinion polling or research on social representations. The authors propose the presentation of collective opinion in research as an empirical variable of qualitative and quantitative nature. This is achieved by introducing a subject of discourse, who is individual and collective at the same time. This empowers the speaker to express him or herself directly, without the intervention of the researcher's meta-discourse and avoids converting opinion in a mere quantitative variable, mutilating its essentially discursive nature.

Keywords

• discurso del sujeto colectivo
• metodología
• investigación cualitativa
• representación social