Effective Promotion and Communication in modern Censuses: A study about 2021 Romania’s Census

Abstract

This study underscores the vital importance of conducting a census to obtain accurate population data, crucial for informed decision-making in various domains. Censuses are pivotal national events, requiring effective promotion. Adapting to technological advancements and societal needs is imperative, with a shift from traditional paper questionnaires to digital tools for enhanced data quality and reduced costs. The 2021 census in Romania, organized amid the COVID-19 pandemic, introduced unique challenges and transformed communication strategies. Evolving public attitudes, influenced by factors like census complexity, question sensitivity and time constraints, underscore the need for adaptable communication and promotion approaches. This research sheds light on census promotion dynamics, social media engagement, and public perceptions, offering valuable insights for policymakers, researchers, and government agencies striving to enhance census efforts and build public trust in an increasingly digital age.

Keywords

• census
• communication strategy
• promotion methods
• social media
• interest in census