Annals of the University of Craiova for Journalism, Communication and Management (Dec 2015)
Media and the public opinion within the current political-economic context
Abstract
Within the last 25 years, the influence of the media has increased exponentially along with technological developments, at first via radio broadcasts, newspaper and magazine dissemination, then via television, and, today, over the Internet. We live in a society that relays on information and communication, since they decidedly influence each of our daily activities. Hence, it has come to such situations that noteworthy lobby companies in the United States would not confirm the President’s attendance at an event, if the press were not present at that event. Based on the Theory of Democracy, the media desideratum is to propagate social, economic or political information, to correctly and timely inform the individuals, who, in their turn, shall influence, by vote, any decision-making process. It is this very important role that the media plays in today’s society, for it came to influence key segments of the economic, political and even legal sectors.
