Manifestations of New Humanism in Modern Journalistic and Advertising Texts on Various Issues

Abstract

The article aims to demonstrate how the basic principles of the new humanism are popularized by journalistic texts, social and commercial advertising. The tendencies of the neohumanist worldview are separated from the media texts. It is emphasized that the media provide social support to the individual to establish the inexhaustibility of his cognitive, adaptive, transformative, and creative abilities, which ensures self-development, self-knowledge and self-realization throughout life. The applied nature of the formation of new values through the demonstration of specific actions of each person (organization, community) to achieve a common goal is outlined. In the article is shown the change of values, which harmonize human relations with the environment, humanize not only the inner world of man, but also the natural and social spheres. Furthermore, it traced the inclusive nature of the humanistic paradigm in the broad cultural-educational and humanitarian-ecological sense, the awareness of the indestructibility of the destructive tendencies of the individual.

Keywords

• new humanism
• media text
• mass media
• advertising