Dans quelle mesure la TV sur mobile est-elle interactive ?

Abstract

Current mobile TV has limited interactivity: it’s a one-way connection with no ability to influence the content and limited choice of timing. In spite of that, this low level of interactivity is not frustrating as the purpose is less to watch TV than to either to share a moment with colleagues and friends or to hide behind a screen to be alone in a crowded environment. Mobile TV gives people an opportunity either to be with others or to be alone, depending on their mood. At work, at home or on the move, people can play at being present or absent. The use of the mobile phone enables a different appropriation of space by punctual involvement with one’s mobile screen, all the while giving the external environment all the attention it requires.

Keywords

• interactivity
• mobile phone
• mobility
• television