Image establishment of a higher education institution lecturer in the new educational environment

Abstract

The article justifies the need to transform the lecturer’s (professor’s) image in a changing environment, formulates the requirements for the image of a higher school lecturer (professor) in a new digital reality, determines the image formation stages. The study uses institutional and structural analysis methods, system analysis methods, human capital research methods, panel research and data collection method. The research paper can be used for the purposes of organising professional development for educational institutions lecturers (professors), organising trainings and courses on shaping and correcting the lecturer’s (professor’s) image. The article also gives an opportunity to understand the role of high education institution image in ensuring the effectiveness of his professional activities in the new information environment and substantiate the need for in-depth research in such areas as the psychology of teacher personality in professional activities, the impact of teacher personality on the educational process efficiency, the impact of lecturer’s (professor’s) image on the university’s rating indicators.

Keywords

• image
• image making factors
• communications
• education
• teaching process
• lecturer
• professor
• society
• student
• digital environment