La marchandisation d’« Edo » pendant les ères Meiji et Taishō. La création des « motifs Genroku » et d’un « goût pour Edo » par le grand magasin Mitsukoshi

Abstract

In the Meiji 20s (1887–1896), the political development of an “Edo style” came about as a form of resistance to Europeanisation policies and reflected a desire to preserve national characteristics. Although the phenomenon has been analysed in studies of Japanese nation-state building, in which Edo culture created unique “Japanese traditions” and thus united the country as a nation-state, its commercialisation has not been fully explored. This paper thus examines the mechanisms and impact of the Mitsukoshi-led commercialisation of this “Edo style” from the late Meiji period to the Taishō period (early 20th century). More specifically, it focuses on the boom in Genroku patterns after the Russo-Japanese War (1904–1905) and popularity of the Edo style in Taishō daily life and culture.

Keywords

• Genroku
• Edo
• Edo shumi
• Mitsukoshi
• Nation-State
• Department Store