DIGITAL PLATFORMS – INTEGRATE PART OF COMPANY PERFORMANCE

Abstract

The use of digital platforms have increased in the last years and especially during the coronavirus outbreak. In some sectors such as retail sales, mobile payments and restaurant deliveries the usage of digital platforms has increased exponentially in the first half of 2020, as a direct consequence of government lockdowns and social distancing policies. Thus, many economic transactions have shifted to the online platforms that offered economic and social activities. Not only individuals but also companies have turned to the digital platforms to pursue services and products or to increase their avenues. Companies that base their activities on digital platforms have found a larger market reach, an increase in sales and a wider spread of popularity.

Keywords

• digital platforms
• digitalization
• company’s performance