Ekonomski Signali (Jan 2023)

Cultural aspects of business communication

  • Vlajković Minja,
  • Ilievska-Kostadinović Marija,
  • Kostadinović Gruja

DOI
https://doi.org/10.5937/ekonsig2301069V
Journal volume & issue
Vol. 18, no. 1
pp. 69 – 82

Abstract

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Cultural aspects play a significant role in the field of communication because they shape the way people communicate and understand each other. Different cultures have different communication styles, norms and expectations, making effective cross-cultural communication crucial in our increasingly globalized world. Understanding these cultural aspects can help avoid misunderstandings, build stronger relationships, and foster a more inclusive and diverse society. The ethical aspects of communication play a vital role in our society by establishing guidelines for responsible and respectful interaction. In today's interconnected world, effective communication is essential in various domains, such as personal relationships, business interactions, and professional environments. Ethical communication includes honesty, integrity, confidentiality and respect for the opinions, rights and privacy of others. Adherence to these principles ensures that individuals can engage in meaningful and productive conversations while avoiding harm to others.

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