USER EXPERIENCE DESIGN FOR IMPROVING BRAND AWARENESS IN THE AERONAUTICS INDUSTRY - CASE STUDY

Abstract

This paper analyzes user experience principles and methods and their importance regarding the establishment of a powerful brand. As a case study, the author conducts user experience analysis of the website belonging to RISE, a Romanian company in the aerospace industry. The study comprises includes methods such as heuristic evaluation, persona building and journey mapping, the System Usability Scale (SUS) survey and competitor benchmarking. The author identifies opportunities for improvement within the website and compiles a list of standard well performing design elements for use in the redesign of the website. As a fnal touch, the author prototypes wireframes for the redesign of the website and explains the thought process behind each.

Keywords

• UX design
• User Experience
• wireframing
• brand design
• redesign
• aeronautics