Bìznes Inform (Jul 2020)
The Strategic Pyramid as a Basis for the Business-Adjustment of Achieving the Target Points in the Management of the Diversification-Integration Development of Machine-Building Enterprises
Abstract
The result of an efficient management of the diversification-integration development of the machine-building enterprise is getting the maximum synergistic effect from the optimum-effective interaction of the necessary perspective business units among themselves. The basis of ensuring an effective grow-up of the synergistic effect of the interaction of business units of the machine-building enterprise are optimally selected strategies for their development at all levels of management. The relationship of strategies of all levels of management forms a strategic pyramid, which reflects the hierarchical subordination of the strategies of these levels. Accordingly, the purpose of the article is substantiation of a theoretical-methodical approach to modeling of alternative combined scenarios for strategic development of a machine-building enterprise on the basis of strategic pyramid. To achieve the purpose of the research, the article applies the following methods: analysis and synthesis; morphological analysis; logical generalization and comparison; formalization. A unified technology for constructing the strategic pyramid of the diversification-integration development of the enterprise is proposed, taking into account the essence and peculiarities of using the strategic pyramid, requirements of the environment for operation of modern enterprises (neo-technological conditions of reproduction) and conditions for applying the diversification-integration development of these enterprises. The essence of strategies of each level of strategic pyramid of the diversification-integration development of enterprise is closer defined. According to the mentioned technology, architectonics of the strategic pyramid is formed, which provides a choice of alternative combined scenarios of the diversification-integration development of the enterprise as the optimally-effective synergistic strategic set of rational achievement of the set goals.
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