Informatics in Medicine Unlocked (Jan 2022)

Factors influencing service quality performance of a Saudi higher education institution: Public health program students' perspectives

  • Ola Ibrahim Ramzi,
  • Arun Vijay Subbarayalu,
  • Nouf Khalid Al-Kahtani,
  • Ahmed Al Kuwaiti,
  • Turki M. Alanzi,
  • Amal Alaskar,
  • Sivasankar Prabaharan,
  • Vinoth Raman,
  • Mohammed Suleiman M Gibreel,
  • Njoud Saleh Alameri

Journal volume & issue
Vol. 28
p. 100841

Abstract

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This study aimed to reveal the perception of students about the service quality performance of a Saudi university using a modified CUL-HEdPERF scale and revealed the factors affecting students' overall satisfaction towards service quality performance. An exploratory study design was adopted, and all students belonging to selected public health programs (N = 3) at Imam Abdulrahman Bin Faisal University (IAU) were considered as the population for this study. All second, third, and fourth-year undergraduate students (N = 165) were administered with a modified CUL-HEdPERF scale using the paper-based method. The scale consisted of three sub-scales measuring factors related to (i) the Gulf culture area, (ii) professionalism in executing academic and non-academic activities, and (iii) the institutional level, and overall satisfaction. One hundred thirty-three completed questionnaires were received with the response rate of 80.6%. Overall, students' satisfaction towards service quality performance of IAU was acceptable (mean score 2.6–3.6). A multiple regression analysis indicated that all three sub-scales were significant factors influencing students' overall satisfaction (p < 0.05). This study adds value to the existing literature by exploring the factors influencing students' overall satisfaction towards the service quality performance of a Saudi university. It would assist the policymakers in emphasizing those factors related to the Gulf culture area along with others, thereby improve and maintain students' overall satisfaction towards service quality performance of universities in the Arab region.

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