PSYCHOLOGICAL AND SOCIO-ECONOMIC FACTORS IN DESIGN OF AGRICULTURAL PROGRAMMING IN RADIO TEOCELO, VERACRUZ

Abstract

The mass media, are an important complement in the agricultural extension, however, radio is the most economical mass media, so their potential is huge especially in rural areas. The present study was carried out at a community radio station (Radio Teocelo), with coffee producers, in three municipalities in the area Center of Veracruz, it should be noted that the radio has an audience formed mainly by agricultural producers, also this medium has been used for agricultural extension by the UNCADER (training unit for Rural Development), through an agricultural program called "The Moon in Uncader", with mainly technical information, however, it is necessary to propose relevant socio-economic issues that may be part of an optional agricultural programming, and/or complement the technical programming that is transmitted by the agricultural program. The study found a positive attitude to the proposed socio-economic issues, since most was obtained 80% of positive responses, highlighting the transmission of information on: marketing, government programs, visits to successful producers and transmission of successful cases of successful producers, also adopted a positive attitude for the program is disseminated by mass media mainly Teocelo Radio and are willing to personally spread mainly with friends.

Keywords

• Coffee
• Veracruz
• rural development