FORMAÇÃO DE ESTRATÉGIAS EM UNIVERSIDADES: PROCESSO FORMAL, NEGOCIADO OU CONSTRUÇÃO PERMANENTE?

Abstract

This article analyses the strategies formulation process within universities seeking to understand its construction: as result of formal process, a negotiated process or as a continuous and permanent construction. Initially, a review of the literature is provided focusing in two perspectives: the theory of organizations: the perspective of strategy as a deliberation, intention and previous planning, and strategy as a emerging and dynamic process searched in literature, evidences that could support the perspective that emergency and deliberation are equally relevant aspects in the strategy making process, and not opposed forces. This last understanding is based on the theory of the Complex Adaptation Systems (CAS's), a new theorical field for the study of strategy making process, capable of containing dimensions of emergency and deliberation, for having its bases on the dynamics of interaction and on the learning established between the agents in organizations. An analysis of the strategy making process at the Federal University of Amazonas - UFAM, in the period of 1993-2005 is provided in order to identify the prevailing approaches (formal, negotiated or permanently constructed) during the formulation and implementation of the institutional plans.