The Application and Management of University WeChat Official Accounts in College Student Ideological Education A Exploration Based on the “BIFT Art Sea Studio” WeChat Official Account

Abstract

In the contemporary digital era, the utilization of university WeChat Official Accounts has become a pivotal tool in college student ideological education. This study delves into the application and management of such accounts, with a particular focus on the exploration of the “BIFT Art Sea Studio” WeChat Official Account. Grounded in the distinctive characteristics of the Beijing Institute of Fashion Technology (BIFT) — “Art as the Core, Fashion as the Guide, Integration of Art and Engineering,” this Official Account features sections such as “Famous Paintings in ‘Spring and Autumn’,” “Wearing Philosophy,” and “Red ‘Time Machine’.” The overarching goal is to transform individuals through art, refine morality, and concentrate positive energy. The study highlights the effective alignment of content with school characteristics, the use of multimedia content to capture student attention, and the positive impact on ideological education. It also acknowledges challenges in audience engagement and proposes future research directions to optimize the potential of WeChat Official Accounts in shaping the ideological landscape of college students.