Tropicultura (Jan 2008)
Analysis of Pig Marketing in Zango Kataf Local Government Area of Kaduna State, Nigeria
Abstract
This study examines the profitability and efficiency of pig marketing in Zango Kataf Local Government Area of Kaduna State, Nigeria. A market survey of 50 pig traders from an urban market (Katsit) and two rural markets (Zonkwa and Samaru Kataf) was conducted to evaluate the structure, conduct and performance of the markets. Data were collected from the respondents through the use of a structured questionnaire. The data collected were analyzed using Gini Coefficient, marketing margin and marketing efficiency. Empirical finding indicated that producer's share of what the final consumer paid was high (61%). The average marketing margin was 39%. The retailers had higher market margin than the wholesalers. The margin at Katsit (41.5%) was higher than Zonkwa (36.74%) and Samaru-Kataf (38.5%). Katsit market was more efficient than both Zonkwa and Samaru markets. Pig marketing is therefore, profitable but inefficient as shown by the market margin and efficiency analyses. The pig market was found to be oligopolistic. There were many buyers and sellers. Entry into marketing of pigs was easy except for the high size of operating capital. The market was found to be vertically integrated as various participants played some other roles besides their principal roles. Flow of information was free and widespread between assemblers and wholesalers. The market structures measured by Gini Coefficient of 0.59 for wholesalers and 0.66 for retailers indicated that there was a high degree of concentration in the market. The problems confronting pig marketers were also highlighted.
