INFLUENCE FACTORS FOR STORE FORMAT CHOICE IN THE APPAREL AND FOOTWEAR MARKET

Abstract

The choice of retail formats has been a highly debated topic in international academic literature for a long time. In Romania, this topic has been hardly approached. This study investigates the buying habits of apparel and footwear, as well as the factors related to the purchase decision from a particular store format. Factors considered are both socio-demographic (education, occupation, net income per family member, size of discretionary income, household (family) size, number of cars owned and shopping motivation. A quantitative research has been conducted using a sample of 642 urban buyers, in the second largest city in Romania. The results indicate that factors showing correlation with the frequency of purchases vary by the retail format.

Keywords

• this topic has been hardly approached. This study investigates the buying habits of apparel and footwear
• as well as the factors related to the purchase decision from a particular store format. Factors considered are both socio-demographic (education
• occupation
• net income per family member
• size of discretionary income
• household (family) size
• number of cars owned and shopping motivation. A quantitative research has been conducted using a sample of 642 urban buyers
• retail format
• choice
• apparel and footwear
• shopping motivations
• demographic variables