DESIGN/REDESIGN IN AEROSPACE LOGO GRAPHICS

Abstract

This paper explores the design of logos in the aeronautical field, especially for the Faculty of Aerospace Engineering from Bucharest. The article aims to identify a new image for the Faculty of Aerospace Engineering in order to create a corporate identity manual to illustrate the use of the new logo in different situations and environments. The perfect candidate to represent the institution will be decided based on a survey which measures the public's receptivity to 5 proposed variants for the logo.

Keywords

• Faculty of Aerospace Engineering
• design
• logo
• market research
• corporate identity manual
• rebranding