PERAN HUMAS SEBAGAI COMMUNICATOR, RELATIONSHIP, BACKUP MANAGEMENT, DAN GOOD IMAGE MAKER TERHADAP CITRA PERUSAHAAN

Abstract

This study aims to determine if there is influence of public relations role as communicator, relationship, backup management, and good image maker to corporate image in PDAM Tirta Moedal Semarang City, seen from customer’s perspective. This research used quantitative method. The sample used is 100 customers of PDAM Tirta Moedal Semarang City and the sampling technique is incidental sampling. Methods of data collection used questionnaires. The analysis technique was multiple linear regression analysis with the help of IBM SPSS 21 Program and percentage descriptive analysis. Based on the results of the research can be seen that the multiple linear regression equation is Y = -14.734 + 0.273X1 + 0.167X2 + 0.246X3 + 0.262X4+e. simultaneously obtained the value of F = 34.219 and significance of 0.000 so Ha1 accepted. While partially, communicator obtained tcount=3.627 and significance 0,000 so Ha2 accepted, relationship obtained tcount=2.374 and significance 0.020 so Ha3 accepted, backup management obtained tcount=2.968 and significance 0.004 so Ha4 accepted, and good image maker obtained tcount=4,642 and significance 0,000 so that Ha5 accepted. Coefficient of determination of communicator, relationship, backup management, and good image maker to corporate image was 57,3%.

Keywords

• Communicator
• Relationship
• Backup Management
• Good Image Maker
• Corporate Image