Discursive Variability of Film Criticism

Abstract

The article provides a study of film criticism as an important type of creative activity in the context of the development of filmmaking. The author proposes a definition of the concept of “film criticism”, taking into account the peculiarities of its historical development as a significant type of activity in the information and media space. Focus is made on different types of film critical discourse. The article discusses various types of discursive practice of film criticism such as advertising, scientific, journalistic, and artistic. In conclusion, the author educes that in film criticism, depending on the time context, author’s strategies, editorial and author’s goal-setting, readers’ (viewers’) requests, different discursive practices such as journalistic, scientific, artistic, and advertising are prevailing. However, the mobility of film criticism, its ability to adapt to new socio-cultural requirements and challenges is explained by the fact that it synthesizes different approaches, methods of considering a work, an event, and the author of a work of art. Film criticism always demonstrates a high degree of adaptation and viability even in during a crisis of cinema and absence of mass demand for publications about it.

Keywords

• soviet media
• russian media
• film critical discourse
• film criticism
• media criticism
• publicistics