ROMANIAN BALNEARY RESORTS PROMOTION ON SOCIAL MEDIA

Abstract

On the whole world level, the number of social media users is increasing. Even though it is assumed that social media in hospitality and tourism industry is used under its own potential. According to the statistics the most frequent used social media channel in Romania is Facebook, considerably in front of other social media channels. The aim of the research is to analyze the presence of balneary resorts promotional activity on Facebook and YouTube, from the specific indicators’ perspective analysis. The results show an under valuation of these channels in spite of their use.

Keywords

• social media; balneary resorts; promotion; tourist destination; Romania.