THE DIVERSIFICATION OF MEDIA CONVERGENCE IN KAZAKHSTAN BASED ON THE TELEVISION EXPERIENCE

Abstract

The purpose of this paper is to show how the convergence process is manifesting in Kazakhstan. Even if the phenomenon has only begun in recent years; from a journalistic perspective, it is characterized by some subtle aspects and trends. The principal for focus is on the convergence process in the Kazakh television sector. One must not forget the process is quite unexplored in the country. Barely any research findings or statistics are available on the media convergence process in Kazakhstan. This paper seeks to use available information to demonstrate how the traditional Kazakh media industry is evolving toward new media. Media convergence is based today on new communications technology,including mobile phones, devices, laptops and others. This study should be of interest in that it will uncover the challenges facing the Kazakh media and shows approaches toward convergence connected to multimedia. It will touch upon various forms of convergence taking place with online media. The main conclusion of this study shows that media convergence is taking place quite rapidly in the country due to various technologies-notably, the extensive use of the Internet for television services.

Keywords

• media convergence
• mobile media convergence
• Kazakh media industry
• TV convergence
• multimedia journalism