Strategic Governance in The Marina Sector in the Context of Marine Tourism Cluster

Abstract

This research aims to discuss strategic governance activities in the marina sector operating in Muğla Marine Tourism Cluster. Qualitative research methodology was preferred to identify the strategic governance practices from marina managers’ perspective. In-dept semi-structured interview was preffered in order to illuminate the case specific management approaches and applications. Six marina managers were interviewed, and the managers’ opinions were analysed by content analysis under five main themes namely, vision, participation, coordination, transparency, and efficiency. The findings revealed that the strategic governance practices are not strictly implemented because of the top-down-centralized approach which is preferred in the sector.

Keywords

• strategic governance
• marine tourism
• marine tourism cluster
• marina sector