Oxygen Reduction Reaction (ORR) catalysts, from waste automobile tyres obtained from Microwave assisted pyrolysis (MAP), were enriched with Co and Cu using the simple treatments sonochemical and electrochemical deposition. Catalytic activity was evaluated through onset potential and number of exchanged electrons measurements. Electrochemical data demonstrate an improvement in catalytic activity of the electrochemical modified char with Co. Char electrodes enriched with Co show a maximum positive shift of 40 mV with respect to raw char electrodes with a number of exchanged electrons per O2 molecule close to 4 (as for Pt) for the best sample. This corresponds to a reduction of the production of unwanted oxygen peroxide from 23% for raw char to 1%. Sample structure evolution before and after electrochemical deposition and electro-catalysis was investigated by scanning transmission electron microscopy and XPS. Such electrochemical treatments open new possibilities of refining waste chars and finding an economic alternative to noble metals-based catalysts for alkaline fuel cells.