Strategic planning at universities in Latin America

Abstract

The article presents a description and analysis of the strategic plans of Latin American universities. The strategic plan is the main product of a planning process. Planning is the initial phase of university management. The research describes and analyzes 93 strategic plans in force in 19 countries in the region. It is a study of type exploratory and descriptive, transversal; made with approved plans and published surveys, interviews, as well as ongoing theoretical references about strategic planning. The results show a wide variety of terms, processes and methods used in the preparation of plans. As the prevalence of participatory processes and application incomplete and outdated methods. The Academic World Ranking 2014, as an indicator of the outcome of university management, show that universities in the region are not well classified. Some universities in Brazil are among the few top-ranked universities for most. Finally, a critical analysis and proposals made.

Keywords

• Plan estratégico
• Gestión Universitaria
• Universidades latinoamericanas