Journal of Process Management and New Technologies (Jun 2023)

STRATEGIC FAMILY WINERY BRAND LAUNCH IN THE VUCA (VOLATILITY, UNCERTAINTY, COMPLEXITY, AMBIGUITY) MARKET: THREE CASE STUDIES FROM SERBIAN MARKET

  • Ivan Paunovic,
  • Tatjana Mamula

DOI
https://doi.org/10.5937/jpmnt11-44579
Journal volume & issue
Vol. 11, no. 1-2

Abstract

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