Mission in the strategic territory management (on the example of the Solovetsky Archipelago)

Abstract

The article is devoted to the main aspects of the territory mission development in the context of strategic management of the territory. The paper shows the role and importance of the mission in the management of the territory and reflects the main issues and the principles of its formation. Using the example of the Solovetsky Archipelago the author analyzes the mission, gives recommendations for its improvement and provides the model of the Solovetsky archipelago mission development.

Keywords

• territory mission
• strategic management
• development of the mission
• territory marketing
• Solovetsky Archipelago